We can’t cite any research for it, but in our experience in the business we have come to the view that you should strip down the reasons to invest in your company to between four to seven key points. Complexity is the enemy of clarity.
The impact of any message is clearly affected by the number of people who see and hear the message. Just as important can be the number of times they see and hear it.
For public companies, information about their performance and prospects is governed by rules from the Securities and Exchange Commission and, if they are quoted on a senior exchange, by that exchange itself.
Chart the right course in the capital markets
Compass Investor Relations' programs are focused on executing best-practices investor relations programs designed to increase awareness of the stock among buy-side and sell-side investors, reach and support a fair market value for the Company’s stock and increase visibility within the investment community and financial media.