At Compass we believe effective corporate investor communication must follow the “4Cs.” It must be clear, consistent, credible and compliant. However, even the most eloquent and engaging corporate messaging may fail to resonate with investors who are busy, skeptical and driven by diff
Executive time and company resources are rightfully devoted to investor communication of all kinds – SEC filings, website content, presentations, conference calls and investor meetings. Few investor communication events cost more in time and money than one-on-one meetings with investo
Every great company was once a microcap company. Equally, for every great company there are thousands that were microcap companies that failed to achieve greatness. This is the essence of the challenge for the microcap company. Every banker, lawyer, accountant, potential employee a
A key task of investor communication is the articulation of the company’s investment thesis – the reasons (preferably no more than seven) to invest in the company. Investor Relations websites are potentially vital tools for this task. Click here to download the Investment Thesis and
Reviewing the efficiency and effectiveness of the messaging role in Investor Relations (IR) can be aided by several measurements discussed here. These evaluation tools attempt to measure the 4Cs of messaging: clarity, credibility consistency and compliance and at the same time, effect
For Immediate Release Agency Veterans Form Compass Investor Relations Los Angeles, Orange County, and San Francisco, July 31, 2013 – Long-time investor relations agency veterans Mark Collinson, Roger Ellis, Elaine Ketchmere and Mabel Zhang (“the Partners”) today announced the launch o
In our view, too many companies adopt a haphazard approach to Investor Relations. At Compass, we know that in order to get to where you want to go, you need to know where you are starting from. Getting your bearings is the first step in embarking on an investor relations program.
The good news: There are trillions of dollars that are actively managed looking for a good investment idea. The bad news: At least 10,000 other companies think they are that good idea. More bad news: If the CEO and CFO are going to spend a wet Wednesday in Cleveland meeting fund man